I most beautiful places in Italy come back to live on the jars of Nutella. This time, however, it was only consumers who chose. Because, "I love you Italy“, Is an initiative that speaks of Italy and Italians. Of their places of the heart, of lakes and mountains, of volcanoes and hills in bloom; of the villages, the harbors, the most iconic corners of our cities.
"I love you Italy", the 2021 edition
The winners of the 2021 edition of “Ti amo Italia” will be revealed only on next autumn, when the jars arrive on the shelves. Jars, these, which will be the result of over 2 million votes arrived. With an appeal on social media, Nutella has in fact asked to nominate their favorite places: 1600 have arrived, representing every single region of our country. Finally, 84 were chosen in collaboration with Enit (National Tourism Agency), and it was to them that the votes of the more than 2 million participants went. What does “Ti amo Italia” say? He says that Italians love their villages, that they are aware of the beauty of the Bel Paese, even the most hidden one.
For each region, the two most voted places will be chosen, which will result in 42 celebratory jars on the shelves of Italian supermarkets starting from the next October. The 2020 edition had celebrated:
- the Gran Sasso (Abruzzo)
- Matera (Basilicata)
- the Great Arch of San Nicola Arcella (Calabria)
- the Faraglioni of Capri (Campania)
- the Porticoes of Bologna (Emilia Romagna)
- the Savorgnano vineyard and the Fusine lake (Friuli Venezia Giulia)
- Civita di Bagnoregio, Mount Circeo and the Appian Way (Lazio)
- the Cinque Terre (Liguria)
- Lake Como (Lombardy)
- the hills of San Severino (Marche)
- the waterfalls of Santa Maria del Molise (Molise)
- the Langhe, Monte Rosa and Lake Maggiore (Piedmont)
- Alberobello and Roca Vecchia (Apulia)
- the archipelago of Maddalena and Su Nuraxi of Barumini (Sardinia)
- the Scala dei Turchi and Stromboli (Sicily)
- the Val d'Orcia (Tuscany)
- Adamello Brenta Park and Lake Braies (Trentino Alto-Adige)
- the plans of Castelluccio (Umbria)
- Gran Paradiso (Aosta Valley)
- Venice and Burano (Veneto)
What are the places most loved by Italians?
But what are the most loved places by Italians? If "Ti amo Italia" gives an indication, further clues come from Places of the heart of FAI. The 2021 edition crowned Cuneo-Ventimiglia-Nice (the Ferrovia delle Meraviglie) as the absolute winner, followed by the Castle and Park of Sammezzano (Florence) and the Castle of Brescia. Because what the Italians of Italy love are above all those small and large gems off the tourist routes. Historical testimonies, cultural sites, churches and gardens that a tourist rarely visits but which have so much to give.
Therefore, for “Ti amo Italia”, alongside the holiday destinations par excellence there are the “alternative” places. Those in which the days go by slowly, beauty breaks the rules. And there are no labels. Because, if Italy is the most beautiful country in the world, there is a reason.
Featured photo taken from nutella.com
