Italian pizza is an exquisite dish known all over the world but, at the same time, it is equally imitated. Although there are decent / excellent variants, which now boast their own tradition, it is unacceptable that you try to pass something off as Italian when in reality it is not. For this reason the quality mark for the Italian pizzerias in the world. The chosen name is Hospitality Italian company.
How to recognize the real Italian pizzerias
Unioncamere has promoted an initiative, with the support of the National Institute of Tourism Research, which aims to identify the truly Italian structures that make quality their distinctive mark.
True Italian pizza must be protected, because it is an asset of our tradition and because it is at the center of a very important turnover, in Italy and abroad. 82 million pizzas are sold every day in our country alone. Looking at the rest of the world, the figure rises to 5 billion. Figures that also make it possible to draw up a ranking of the sweet tooth: Americans at the top with 13 kg per person per year, followed by 7.6 kg per year for Italians. Rounding out the podium are the Spanish and immediately afterwards the French and the Germans on an equal footing.
The spread of pizza is so wide that it requires a mark of truthfulness, which protects both the entrepreneur and the consumer. A symbol of recognition that identifies above all the goodness of the production process and the primacy of the ingredients. Such a brand had already been adopted for restaurants and ice cream parlors. There is a disciplinary with 10 rules. Here are the most important:
- professionalism of the pizza chefs
- service offered
- products used
- Italian language
