Beginning only on Monday, the awaited Phase Two has already been renamed The time of Kindness. Definition coined by Flavio Hum, Secretary General of the Italian Red Cross.

What we are experiencing - Ronzi pointed out - it is a period that presents multiple criticalities not only from a health point of view but also from a social point of view in which everyone is called to concretely help those who are more fragile.

La pandemic has brought out new needs among Italian families and, unfortunately, also new categories of poor. More than a million households have been affected by one crisis economic creeping which in the last two months has been worsening in a worrying way. According to Istat, to these must be added the five million citizens who were already in conditions of absolute or relative poverty regardless of the Covid-19 emergency.

In the last few weeks alone, the toll-free number of the Italian Red Cross 800.06.55.10 - active for just under a year - has received more than two hundred thousand requests for help. In response to calls, the Red Cross is mobilized throughout the national territory for the home delivery of food, drugs and basic necessities.

Mulino Bianco - two boys climbing a small mountain

To support this effort and those in difficulty, mill White wanted to embrace the institution and donate a quantity of product sufficient to guarantee the distribution of a million breakfasts. A collaboration is activated in all the committees of the territory.

Mulino Bianco has always stood out in solidarity campaigns in support of the weakest around the world. It is unthinkable for the company not to spend itself for the national good in such a complicated moment.

Julia Schwoerer, Vice President of Marketing Mulino Bianco and Pan di Stelle, explains that the company has enthusiastically joined the appeal of Foundation Laps and Red Cross. The goal of the donation is to make Italians in difficulty feel their closeness, to convey to them the idea that they are not alone, and that in some way we will be able to take care of each other. And to get out of it.

Mulino Bianco did more. He gave away to one race di solidarity online by launching an appeal to all members of the Community In the mill I would like to (www.nelmulinocheverei.it). Those who decide to join will now be able to convert the points accumulated on the platform into new breakfasts to be donated to the Italian Red Cross. Mulino Bianco has promised to double the value of each point donated. An initiative extended to everyone, who will be able to register and participate individually in the donation at any time.

A million breakfasts. Mulino Bianco's gift to the Italian Red Cross last edit: 2020-05-06T09:00:00+02:00 da Mariangela Cutrone

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