The famous Vecchio Amaro del Capo, in the Red Hot version, won the Brands Award 2022 in the category contest "New Entry 2022". An acknowledgment that aims to give visibility to the leading products on the large-scale distribution market. For the Vecchio Amaro del Capo Red Hot is a further and coveted goal achieved; in fact the Calabrian bitter has already conquered 3 medals at the international Sip Award competition.
The Vecchio Amaro del Capo Red Hot
Vecchio Amaro del Capo Red Hot, it is the first bitter with spicy chilli from Calabria. A liqueur with which the Distillery F.lli Caffo wanted to pay homage to the land where the herbal distillate is produced. The spicy bitter is already a 'must' for lovers of liqueurs both enjoyed alone and in mixology. At twenty-nine herbs and spices that characterize the iconic bitter, are associated with the slightly spicy note of the Calabrian chilli. That is the thirtieth and very special ingredient that surprises the palate and enhances its unique character.
In practice, the Vecchio Amaro del Capo Red Hot is an entirely Calabrian product, entirely produced by the Caffo distillery. The amaro red hot edition is a product of supply chain under the total control of the company, from the cultivation of the main ingredients, to the realization of the infusions and distillates from which its particular 100% natural taste is obtained. To finish, of course, with the mixing, aging and packaging phases.
Brands Awards 2022
Brands Awards is the only initiative based on the best annual performances with selection criteria inspired by IRI sales data (one of the most prestigious centers in the world specialized in Analytics on the consumer market). Data then submitted to the judgment of technicians (buyer / category / purchasing managers of large-scale distribution) and consumers. It's the only competition you don't sign up for. The award was organized by Gdoweek and Mark Up in collaboration with Iri and Toluna. The contest "New Entry 2022”Had the aim of offering further visibility to the new products present on the globalized market. The awarding of the prize is decreed through a survey open to industry and large-scale distribution managers.
