THEItaly is trying to cope in the best way the state of emergency, in which the coronavirus. The latest decision is to further defend the country extending the protected areas. Several measures that they are adopting to keep under strict control contagions from covid19. The social campaign has also started #I stay at home to which many artists are joining to invite everyone to stay in their homes to avoid the spread of the contagion.
The Italians, as we know, are people of good heart and several big ones brand they have already mobilized to help the country in this crisis. But ordinary people are also doing it by joining fundraising you have already left. Many donations they come from Italian companies but also from foreign brands who took the field to offer solidarity like the Chinese hi-tech group Xiaomi that he gave tens of thousands of high protection masks.
Coronavirus, the generosity of fashion
The fashion industry is on the front line. At the Milan fashion week, many designers had already chosen to show behind closed doors to avoid risks. Between these Giorgio Armani who decided to donate 1 million and 250 thousand euros to the Luigi Sacco and San Raffaele hospitals in Milan, to the Spallanzani in Rome, which are fighting against covid19, and to the Civil Protection. The famous fashion blogger Chiara Ferragni and her husband, the singer Fedez, they launched a campaign of fundraising.
They were the first to put 100 thousand euros available to San Raffaele for the creation of new beds in intensive therapy. Anyone can participate even with a minimum donation of 5 euros by connecting to the online platform gofundme. The goal is to raise awareness of the emergency and the Ferragnez they are also doing it from their social pages by inviting their followers to behave responsibly. The campaign is working very well.
Helping is a moral duty
Also on the field Domenico Dolce and Stefano Gabbana who are supporting theHumanity University in research to fight the coronavirus. “For us it is a moral duty, we hope that our contribution can be of help”, said the two Sicilian stylists. Also Bulgari has allocated an important amount to the Spallanzani Research Department for the purchase of a microscope last generation. LVMH Group, which brings together around 76 high fashion brands, has donated € 2 million to Chinese red cross.
983 arrived from the group Kering (Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Stella McCartney and Alexander McQueen). The clothing brand Manila Grace instead it decided to support the research of the Sacco Hospital by donating 5 euros for each receipt issued in March. From the cosmetic industry, Estée Lauder donated about 30 thousand euros e Shiseido 127 thousand euros. From'Oréal € 655 arrived for medical supplies such as masks, goggles and protective clothing.
The solidarity of the banks
Even the credit institutions they came forward. Unicredit and Unicredit Fundation they made € 2 million available to the Civil Protection. Intesa Sanpaolo is ready to donate up to 100 million to strengthen intensive care facilities, among other things, bringing the number of beds from 5.000 to 7.500 in order to guarantee a greater level of safety for Italians.
The initiatives of the large food chains
The food chain brands are also on the field. Eurospin has allocated 100 euros equally divided between the Spallanzani of Rome and the Sacco of Milan to make a concrete contribution to our country in a moment of emergency that is unprecedented in recent Italian history.
Two and a half million as well Esselunga for hospitals on the front line in Milan, Rome, Bergamo and Piacenza. Furthermore, until Easter he will not charge the contribution for the delivery of the shopping at home to the over 65. And again, for every 500 Fidaty points used, Esselunga will donate 5 euros to hospitals. Donating in this moment of crisis is a gesture of great solidarity which allows to support hospitals and research. But most of all, it's good for the heart. It makes us feel that together, united, we can do it.
# Italian in the heart
