Italy is trying to cope in the best way with the state of emergency, in which the coronavirus has plunged us. The latest decision is to further defend the country by extending the protected areas. Various measures are being taken to keep covid19 infections under close control. The #iorestoacasa social campaign many artists are joining has also started to invite everyone to stay in their homes to avoid the spread of the infection. And solidarity goes on.
As we know, Italians are good-hearted people and several big brands have already mobilized to help the country in this crisis. But ordinary people are also doing it by joining the fundraisers that have already started. Many donations come from Italian companies but also from foreign brands that have taken the field to offer solidarity such as the Chinese hi-tech group Xiaomi which has given tens of thousands of high protection masks.
Coronavirus, solidarity from the fashion world
The fashion industry is at the forefront. Many designers during the Milan fashion week had chosen to parade behind closed doors to avoid risks. Among these Giorgio Armani who decided to donate 1 million and 250 thousand euros to the Luigi Sacco and San Raffaele hospitals in Milan, to Spallanzani in Rome, who are fighting against covid19, and to Civil Protection. The famous fashion blogger Chiara Ferragni and her husband, the singer Fedez, have launched a fundraising campaign.
They first gave 100 thousand euros to San Raffaele hospital for the creation of new beds in intensive care. Anyone can also participate with a minimum donation of 5 euros by connecting to the gofundme online platform. The goal is to raise awareness of the emergency and the Ferragnez are also doing it from their social pages by inviting their followers to behave responsibly. The campaign is running very well.
Help is a moral duty
Domenico Dolce and Stefano Gabbana who are supporting Humanitas University in their research to combat coronavirus are also on the field. “It is a moral duty for us, we hope that our contribution will be helpful,” said the two Sicilian designers. Bulgari has also allocated an important figure to Spallanzani’s Research Department for the purchase of a latest generation microscope. LVMH Group, which brings together around 76 high fashion brands, has donated 2 million euros to the Chinese red cross.
983 thousand came from the Kering group (Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, Stella McCartney and Alexander McQueen). The Manila Grace clothing brand has instead decided to support the research of the Sacco Hospital by donating 5 euros for each receipt issued in March. From the cosmetic industry, Estée Lauder donated around 30 thousand euros and Shiseido 127 thousand euros. From L’Oréal, 655 thousand euros have arrived for medical supplies such as masks, glasses and protective clothing.
The solidarity from banks
Credit institutions have also come forward. Unicredit and Unicredit Fundation gave 2 million euros to Civil Protection. Intesa Sanpaolo is ready to donate up to 100 million to strengthen, among other things, the intensive care facilities, bringing the beds from 5,000 to 7,500 so as to guarantee a greater level of safety for Italians.
The initiatives of the major food chains
The major food chain are also took the the field. Eurospin has allocated 100 thousand euros equally shared between the Spallanzani of Rome and the Sacco of Milan to make a concrete contribution to our country in a moment of emergency that is unprecedented in recent Italian history.
Two and a half million also from Esselunga to the hospitals engaged on the front lines in Milan, Rome, Bergamo and Piacenza. In addition, until Easter the contribution for the delivery of groceries at home to those over 65 will be free. And again, every 500 Fidaty points used, Esselunga will donate 5 euros to hospitals. Donating in this moment of crisis is a gesture of great solidarity that allows us to support hospitals and research. But above all, it is good for the heart. It makes us feel that together, united, we can do it.