A real revolution is announced in Maranello. The is coming Ferrari power. We look to the future and this means officially setting foot in the electric market, in order to offer a sustainable line to its customers. A turning point that is incredible for the Cavallino.
Electric Ferrari
The great revolution at Ferrari will not come this year or next. The date was set for 2025. A model that will certainly cause considerable discussion, considering the many detractors of electric vehicles. This change of course will mainly involve new appointments at the top of Ferrari.
Benedict Vigna, CEO of the group, explained the project and here is a very short excerpt that contains the ultimate meaning: “We intend to achieve the strategic objectives of enhancing the exclusivity of our brand. We want at all costs to enrich the excellence of the Ferrari product, while remaining faithful to what is our DNA. We will focus on carbon neutrality by 2030 ”.
Here are the new professional profiles:
- Gianmaria Fulgenzi: Chief Product Development Officer (farewell to the role of Head of Supply Chain of Gestione Sportiva)
- Ernesto Lasalandra: Chief Research & Development Officer
- Philippe Krief: Deputy Chief Research & Development Officer
- Silvia Gabrielli: Chief Digital & Data Officer
- David Abate: Chief Technologies & Infrastructures Officer
- Pisces Angel: Chief Purchasing & Quality Officer
- Andrew Ancients: Chief Manufacturing Officer
- Marco Lovati: Chief Internal Audit Officer
- Sabrina Fasciolo: Chief Compliance Officer
Today we witnessed the organizational change of direction within Ferrari but the news of this electric route is certainly not new. John Elkann talked about it last May, confirming the intention to reach zero emissions by 2025.
There is no information about the technology, as well as autonomy and charging times. However, it must necessarily be a model capable of surprising, raising the current bar. A crucial test bench for the manufacturer also in terms of acoustics. It is unthinkable to buy a Ferrari not characterized by the iconic roar of the engine. The electric, on the other hand, is well known for the silence of its vehicles. We must therefore operate on the sound, without making it ridiculously fake.
