When he disappeared in 2015, Elio Fiorucci left a great void. But above all, he left an immense legacy. Iconic and ironic, revolutionary and pop, everyone loved it. The common people loved him, the artists loved him. Its boutiques welcomed Keith Hering ed Andy Warhol, Truman Capote e Madonna, his jeans hugged Bianca Jagger's curves. His models paraded at the STUDIO 54 and everyone, in the seventies and eighties, knew his logo. Those two little angels who, even today, influencers and celebrities wear proudly. Chiara Ferragni docet. But who was Elio Fiorucci?

elio fiorucci posing for photography
Ph. Elio Forucci friends (Instagram)

Who was Elio Fiorucci

Milanese born in 1935, Elio Fiorucci opens his first shop in 1967. In the seventies he began designing jeans with the Fiorucci brand, which soon went around the world. With the stores in New York and London, she attracts the attention of celebrities: from Bianca Jagger to Andy Warhol and Grace Jones, all the well-known faces of the seventies and eighties arrive in her showrooms. But it is in 2003 that the pop genius explodes. With the project love therapy, sweatshirts, t-shirts and accessories bring the gnome into the wardrobes of the world. Today, Elio Fiorucci lives in the collective memory. Angels and little dwarves design sweatshirts with a vintage flavor, white T-shirts to be tightened in jeans. And hats reminiscent of the summer of the seventies, with chasing children and super glam mothers.

elio fiorucci - chiara ferragni with sweater with fiorucci writing
Ph. Chiara Feragni (Instagram)

From jeans to Minnie, all the curiosities

Not just angels and gnomes. There are small curiosities about Elio Fiorucci that not everyone knows:

  • The idea of jeans he came to him in Ibiza, when he saw the girls bathe in the sea to make the pants adhere to the body. He thought at that moment that a woman could not wear men's trousers: he therefore bought remnants of denim, and had the intuition to add lycra to them;
  • He learned to use the plastic bags in the Swinging London of the Sixties, attending Mary Quant, who had just invented the miniskirt and cleared the use of synthetic fibers;
  • He was the proponent of concept store: in his shops the songs of the gods resounded Beatles, fashion icons drank coffee and Andy Wharol occasionally painted furniture and walls;
  • He was the first to think of drawing Minnie, Mickey and the world on clothing Disney in general, as a symbol of eternal youth;
  • He made a deal with the American Navy to obtain excess uniforms, and thus transformed 300 pairs of trousers into cult garments;
  • He had an idea of ​​the nudo very personal, completely devoid of vulgarity: for this reason, in 1994, he chose for his campaign a completely naked model, portrayed from behind and with a pair of pink handcuffs to tie her wrists;
  • The fiction also talks about his brand Made in Italy:"" Artist, a thinker, a philosopher who has conceived a vision of beauty never seen before. This is Fiorucci. Not a brand, a philosophy. Fiorucci has created a fashion that speaks ”, we read on the Twitter page of the TV series.
Elio Fiorucci, 7 things to know about the pop stylist last edit: 2021-02-08T09:00:00+01:00 da Laura Alberti

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