Giorgio Armani is great fashion and also great culture. It is just these days the news that the Giorgio Armani Group, an extraordinary Italian excellence in the world, will become the new founding supporting member of the Teatro alla Scala in Milan. This was announced by the board of directors of the opera company. Specifying that the formalization of this important partnership between the theater and the fashion house will take place on 17 May, on the occasion of the assembly of the Teatro alla Scala Foundation, chaired by the mayor of Milan Giuseppe Sala. By statute, as a founding partner, the Armani Group will be required to pay 600 euros over five years. A further confirmation of the designer's great love for his Milan.
To the Milanese, at the beginning of December, close to the traditional feast of Sant'Ambrogio and on the occasion of the nearby Christmas, he had written in a message that appeared on a billboard in the very central Via Broletto. “I am there for Milan, with the Milanese, with feeling. Giorgio Armani". Today Armani is present with a participation of great symbolic value, because the king of fashion and the historic Milanese theater (which the designer is very attached to) they are symbols of Italy in the world. Giorgio Armani, one of the first to support the Foundation after its birth in 1997, wanted to reaffirm his commitment to the city in this last year so shocking. At the beginning of the pandemic, the Group had decided to convert all its Italian plants into the production of disposable gowns intended for the individual protection of healthcare workers committed to tackling the Coronavirus. Therefore, an important commitment on all fronts.
"I feel the moral duty to contribute to support the theater, a true symbol of intellectual resistance"
"I certainly could not neglect the culture sector, which was hit hard in every aspect - declared Giorgio Armani, president and CEO of the Group - This new initiative is dedicated to the city of Milan. For the symbolic value of the Scala, but also for my emotional and personal ties with it. For the memories of the many shows and concerts I attended. Of the illustrious guests I have dressed, of unforgettable experiences such as the creation of costumes, in 1994, for Richard Strauss' "Elektra" directed by Maestro Sinopoli. Now, more than ever, I feel the moral duty to contribute actively in support of the theater, a heritage of Milanese and non-Milanese people, a true symbol of intellectual resistance ».
A contribution had also arrived last December, on the occasion of the premiere that La Scala had staged behind closed doors. On that occasion the designer had created the costumes of the first dancers Nicoletta Manni, Martina Arduino, Virna Toppi, Timofej Andrijashenko, Claudio Coviello and the soloists Marco Agostino and Nicola Del Freo. "A gesture that looks to the future of our city - said the mayor Giuseppe Sala - To its recovery and to a winning synergy. Announced in December by the collaboration between the Maison and the Theater on the occasion of the premiere of the season. An extraordinary show, held without an audience but seen all over the world. And during which, together with the music, we were able to admire the stage clothes created by Armani for female artists ”.
Giorgio Armani and the Teatro alla Scala, two symbols of Italy in the world
This partnership indicates a strong signal to restart. It came precisely on the occasion of the reopening of the theaters in the "yellow" areas. And on the occasion of the laying of the first stone of the building in via Verdi which will serve to expand the spaces of the historic headquarters of La Scala. "Being both international and unmistakable, two symbols of Italy in the world but also two profoundly Milanese realities". Thus the superintendent and artistic director Dominique Meyer. “Sharing the same objectives of beauty and tireless pursuit of quality. Living the same combination of art and high artisan tradition are the characteristics that make the Teatro alla Scala and Armani the embodiment of the best spirit of this city. … A strong signal of Milan's willingness to start over ”. La Scala will reopen to the public on 11 May with the concert of the Wiener Philharmoniker directed by Riccardo Muti.
