From the 12 14 2023 February a Milano the BIT, the international tourism exchange, is back. Bit 2023 brings together a large network of regions, tourism bodies, consortia, private operators, experts in the tourist-accommodation sector. The Milanese event is therefore confirmed as one of the first global marketplaces for Italian tourism that presents itself to the international community.
International Tourism Exchange
The macro-exhibition areas designed for the 2023 edition are Leisure with proposals from destinations and operators, BeTech for digital services and start-ups and the Mice Village dedicated to business travel. Hundreds of buyers expected from all over the world; the representatives of the USA, Spain, France, Canada and Germany were nourished and qualified. The leitmotif of this edition will be the sustainability, a factor that characterizes the mission of Fiera Milano. Many avant-garde proposals for an ever more attentive traveller: from slow tourism to affordable luxury, from bleisure (work and leisure) to nature and the outdoors.
Made in Italy
Among the appointments dedicated to the 'Italian product' they stand out Made in Italy, major events and territory, which will present tourism in the beautiful country of tomorrow. It's still, High-end Mice Italia which will propose the opportunities of business tourism in a more luxury key. Also scheduled Pnrr and tourist planning of the territories, to take stock of the potential of the Plan for tourism. Technology and digital transformation represent another important challenge for the sector and there are numerous appointments dedicated to this topic. Among these, 4.0 technologies and augmented reality with “The new tools that will change travel forever".
And then there is also Digital nomads: the new challenge of destinations, with new proposals and start-ups to enhance the growing sector of remote professionals. We will also talk about Travel technology, or the success that starts from a seamless journey with the debate on how to automate processes with an eye to sustainability and CSR or corporate social responsibility. The new project is also present on social networks and on the website #seviaggiseede, a format created by Bit that highlights the transformative value of travel, an experience narrated by well-known personalities and private travellers.
