Ita Airways has officially taken off. The new flag carrier of Italy has supplanted the deceased Alitalia, presenting himself at an awaited press conference. A face to face with reporters to present the brand, the logo, the fleet and its colors, as well as future projects. The vertices of the new vector explained how i aircraft will be almost entirely blue, with the tricolor on the tail. In this regard, however, he wanted to make a clarification John Even, brand marketing director: “This plane doesn't exist yet. It will be shortly, in the coming months ". Until that day, Alitalia planes and logos will remain active.
This explains the purchase of the brand of the old company, but also in another way. In addition to its temporary use in this first phase of launch, the brand was acquired in order to put it aside and prevent other new carriers from acquiring the rights.
Ita Airways is born
With no little surprise from the public and the press, Ita Airways was born. This is the name of the new Italian flag carrier. The amazement arises from the fact that yesterday it was acquired the Alitalia brand for 90 million euros. No one will therefore be able to exploit Alitalia Spa and the Alitalia.com domain in the future.
So presented the new planes, which will arrive in the coming months, Perosino: “You see a blue, a tricolor, a logo that will be in white gold. All this will be translated into everything we will do ”. Here are the words of the president instead Alfred Altavilla: “The Alitalia brand was purchased with the aim of managing the transition to the new livery and reserving the right for future uses of the brand. I have always thought in my head of Ita Airways, as well as of the need to purchase the Alitalia brand, which could not belong to anyone else, if not the new national airline of the country ".
What do we know
The colors that will characterize the future fleet are intended to make aircraft easily recognizable. A dominant blue color, white gold logo, white wings and tricolor on the tail. The new company explains how they wanted elements that represented the new brand in the world with honor.
The first steps of Ita Airways will move with 52 planes. This will be only the very first phase, considering how in the course of 2022 the share will rise to 76: "Finally here we are. This morning, 7 minutes early, the first plane took off at 6.30. Thanks to the 37 people who initially believed in this half madness. The company has left ”. These are the words of Lazzerini.
A quick and surprising process, considering how the EU comfort letter arrived on July 15th. A job done in 90 days, and today, October 15th, the 180 flights newspapers regularly. The carrier is well aware of having an enormous responsibility, considering the ashes of Alitalia: “We have to show the Italian people that we will be careful with their capital. This is the obligation we have in mind. We need a change of mentality ".
Photo source in evidence: facebook page @ITAairways · Airline
