Art has no borders and reaches everywhere especially if it wants to convey a message of solidarity. Our Customers spoken we too in recent days of the great media boom around the Armenian model, Armine Harutyunyan, recently chosen by Gucci. "Guilty" according to numerous haters on social networks of not respecting the canonical classics of beauty. But precisely this made her appreciate and notice even more so much that she was portrayed in a mural on the outskirts of Naples.
A mural made by Raffo art
The author of the mural with the face of the XNUMX-year-old Armenian model is a well-known writer Neapolitan Raffo art. He chose an area on the outskirts of Naples Ponticelli to launch a precise message with his art and his mural. Armed with his colorful spray cans, he portrayed the model's face. And noting precisely those characteristics that distinguish Armine Harutyunyan, such as her thick eyebrows and her pronounced nose, and the typical features of her ethnicity. Thus overcoming with an extraordinary weapon, the art, the insults and criticisms addressed to the young model.
The words of the writer author of the mural
"Here is the power to art where it comes - Raffo art told in front of his mural - from a small suburb of Naples the drawing came directly to her on social media. Because art has no boundaries". And in fact the model Armine Harutyunyan, through instagram commented on the mural thanking its author "Thanks for magic". Art, therefore, as the Neapolitan artist said, demonstrates once again that it unites everyone, covering and smoothing physical and social distances. "There is only one kind of success - wrote on his Facebook page Raffo Art - to do what you want with your life. GUCCI".
The model at the center of criticism
What happened to Armine Harutyunyan was considered by many to be a very specific marketing choice by the high fashion house. Indeed it definitely was a way to get people talking about Gucci and its collections. But at the same time wanting to show the normality of beauty, trying to unhinge certain paradigms we have been used to for too long. Tall, beautiful and above all very thin models. But what was unleashed on social media, with the insults and criticisms of the model, leaves a bad taste in the mouth. Indeed there was also talk of body shaming, that is the mania of mocking a person and his body through social media. And what happened to the Armenian model is proof of this. Interviewed by many TV channels, she told many details about her life and work.
"It was like a dream come true - he told in an interview -, which, strangely enough, I never even thought about. It all happened unexpectedly and in the most unexpected place imaginable.
I was in Berlin for the concert of my favorite band and one morning, walking around the city, I was approached by a fashion scout, who asked me to take a photo and exchange contacts. A month after that meeting, the scout informs me that my photo has been sent to Gucci and that they want to see me at the casting to participate in their show.. Honestly, my feelings were mixed, as I was both happy and a little confused. I couldn't believe I was going to become part of a brand that I love very much". Success has undoubtedly arrived. And who knows if many other women who do not correspond to the traditional canons of beauty cannot have the same success. Armine's example is destined to make history.
