Luca Travaglini is the co-founder of Planet Farms, and is one of its CEOs. Largest vertical farm in Europe, Planet Farms cultivates in the total absence of pesticides. And it restores value to biodiversity that has been lost over the years. But why was Travaglini elected Italian Tech Person 2021?
Because Luca Travaglini is the Italian Tech Person 2021
Luca Travaglini is 42 years old and has three children, comes from a family of entrepreneurs and is a Bocconi graduate. His grandfather, in 1948, industrialized the drying and curing process of cured meats. He, after university, worked in Ernst & Young and then in the family food industry. Until, in 2015, a health problem forced him to stop. Healed, he began to focus on food. He understood that "we are what we eat“, And created at the gates of Milano (and more precisely a Cavenago of Brianza) the largest vertical farm in Europe. Alongside him, his childhood friend Daniele Benatoff.
It is a farm, that of Luca Travaglini, with a very high tech content. In its 10 thousand square meters, the most advanced technologies are put at the service of the Italian agricultural tradition. "I read an article on how vertical farms could be a response to the Fukushima nuclear disaster. I have seen the light”He explained to Millionaire. "However, I understood that the Japanese or American models could not stand up in Italy. They did not produce quality products and they were neither efficient nor sustainable". After months of research, Planet Farms saw the light in October 2021. Today it grows its products saving 95% of water and 90% of soil. The cultivated products, very natural, reach the supermarkets from all over Italy.
Featured photo taken from the Italian.Tech Facebook page
