From debut to Dubai upon landing in Rome, the exhibition Italia Geniale, a true manifesto of Italian industrial design, makes its debut in our country. The magic takes place at Palazzo Piacentini, in Rome, in the heart of via Veneto. There are many masterpieces of Italian twentieth century art on display, which makes this exhibition a real emotional experience. Visitors are immediately overwhelmed by the immense beauty of the bronze sculptures of John Prini, placed outside, and welcomed inside by those of Carlo Pini, placed in the atrium. Just a taste of what awaits in the crowded halls.

The name of the exhibition is Italia Brilliant-Design Enables: Beauty, originality, creativity of universally appreciated industrial design. It will be accessible to the public for about a month, until next March 13th. The Minister of Economic Development Giancarlo Giorgetti expressed himself in this regard: “This is a detailed manifesto of our industrial design. A real journey through what is the evolution of our most creative products. An exhibition that highlights how to create, stimulate and guide innovation in order to devote oneself to it ".

Brilliant Italy, what to know

This exhibition traces the history of patents and industrial designs that have been filed with the Italian Patent Office from the early twentieth century to today. Added to this are the Marchi del Mise. Space for objects that over time have become timeless icons all over the world, and beyond. There will be a way to discover decidedly advanced technological research for the time, as well as elements that have become commonly used. Here's what to expect:

  • Isetta, the first city car of the 50s
  • Valentine by Olivetti
  • Bottle of Campari Soda
  • Bialetti Moka
  • Jar of Nutella
  • Mirella sewing machine by Necchi
  • Poltrona Frau Vanity Fair
  • Canico Alessi kettle
  • Brionvega Algol portable television
  • Piaggio electric Vespa
  • Ghost Chair by Fiam by Cini Boeri
  • Nemo armchair by Driade
  • Fluid lamp by Martinelli
  • Sacco armchair by Zanotta
  • Sofa Le bambole by B&B Italia
  • Gira e Rigira glasses of the Empoli glassworks
  • Invisible by Ferragamo

The exhibition is open three days a week, Friday, Saturday and Sunday. The entrance time is from 17 to 20 on the only weekday and from 10 to 21 on the weekend. Reservation is required, can be made via email to [email protected] or by calling 0647051.

Italia Brilliant, the Italian genius of the twentieth century on display in Rome last edit: 2022-02-16T13:55:10+01:00 da Luca Crowned

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