Khaby lame, the new "King Midas"Of the social networks. The young Piedmontese, after passing in followers also Mark Zuckerberg, has now managed to unseat the undisputed queen of Instagram, or Chiara Ferragni. To date, the difference in popularity is not much, Khaby has 24,7 million of followers on Instagram, while Chiara Ferragni "only" 24 million. However, this small gap could get bigger and bigger as the days go by. The popularity of Khaby Lame is indeed always in strong rise and not just on Instagram. Behind his initial success there were no complex social strategies, very expensive managers or a company to make money. His funny videos, "Simple" in the structure, but of great impact, they are shared around the world and appreciated by the very young and not. This made it themost followed Italian in the world.
From zero to 24,7 million (followers): the story of Khaby Lame
The story of Khaby Lame (Khabane Blade) starts to March 2020. After losing his factory job due to the pandemic of Covid-19, the young man of Chivasso (in the province of Turin) decides to open an account on TikTok. Khaby then begins to publish content that goes viral in a very short time. His video parodies in the style of "5 minute crafts"In which unlikely solutions to simple everyday problems are found (all without ever saying a word), were the winning weapon of his success. Proof of this are his 75 million followers on TikTok and his being the third most followed character on the platform. Thus, starting from his home in the Turin province, Khaby has become a world-class social star. The young TikToker publishes videos today along with several VIP (As Alessandro Del Piero) and also attracted the attention of the New York Times. The prestigious US newspaper, in fact, recently wrote an article on Khaby Lame to analyze its success.
Khaby Lame is now an established social media star. There are those who think that it is only one ephemeral success which will dissolve in the not so distant future. On the other hand, there are those who are sure that the popularity of TikToker is destined to grow more and more. Khaby managed to do entertain millions of people with its contents, all this in a truly difficult period for the entire world population. Its success is therefore more than deserved. What will happen now? Chiara Ferragni will be able to get back her scepter of queen of social networks or will surrender to what looks like theinevitable rise of Khaby? Who knows, maybe i two most famous Italians of social networks they may soon post a video together to the delight of fans. The only thing that can be said today to this simple guy and his brilliant idea for creating social content is: “bravo Khaby!
Cover photo: © Khaby Lame (official Facebook page).
