Milan, the Italian and international capital of fashion together with London, Paris and New York. The Lombard capital has for many years been the seat of major and important events that present and promote fashion style in the world. Fashion Week, the headquarters of the haute couture fashion houses, the prêt-à-porter and haute couture shows: everything finds its place, place and form in the heart of the Milanese metropolis.
Not just fashion shows
Coordinating the activities of this which is one of the main items for the country’s economy is the Italian National Chamber of Fashion, which is based in via Gerolamo Morone in Milan. The organization, which is a non-profit association, regulates and promotes the development of national brands, in Italy and abroad. The national chamber of Italian fashion represents over 200 companies that create not only clothes but also leather goods, accessories and footwear.
An induced that gives work to many people and that moves billions of euros. Not just fashion shows: Milan is also the capital of fashion stores, jewelers’ shops and antique dealers. Many side events take place in the ancient buildings of the center. Museums, cafés, cinemas and even bookshops become exclusive locations to host events regarding the world of fashion.
The streets of luxury
At the center of the city, the most exclusive shopping streets form what everyone calls the “quadrilateral of fashion” that is concentrated between Corso Venezia, via Montenapoleone, via Manzoni and via della Spiga. To shop in the showrooms and boutiques of these streets, or just to admire the windows that are also high-end creations, shopping lovers really come from all over the world.
These are the ‘fashion streets’ of the great designers, the emblazoned brands that the whole world envies like Armani, Versace, Valentino, Fendi, Prada, Dolce & Gabbana and many others. Names that have made and continue to make fashion history; expression of that “made in Italy” that is imposed from one pole to the other on the planet.
In these days Milan is hosting the Fashion Week dedicated to men’s collections for the autumn winter 2019/2020. A real marathon of style and trends. These are convulsive days in which one does not stop for a moment: it’s a run from one fashion show to another, from one event to another. Opening the Fashion Week for men, the models of Ermenegildo Zegna with the fashion show at the central station a few days ago.
La chiusura della kermesse è stata affidata a Gucci con l’evento speciale “Motus presenta MDLSX con Silvia Calderoni”. La Fashion Week tornerà dal 19 al 25 febbraio prossimi con le sfilate della moda donna autunno-inverno 2019/2020 che sveleranno tutte le novità per la prossima stagione invernale. La Milano Fashion Week non si ferma alle passerelle, ma va oltre. Sono innumerevoli gli eventi correlati alle sfilate che richiamano migliaia di persone: addetti ai lavori, buyers, giornalisti, influencer, consulenti d’immagine.
The closing of the event was entrusted to Gucci with the special event “Motus presents MDLSX with Silvia Calderoni.” The Fashion Week will be back from February 19th to 25th with the fashion shows for the fall-winter 2019/2020 fashion that will reveal all the news for the upcoming winter season, Milan Fashion Week does not stop at the catwalks, but it goes beyond: there are countless events related to the fashion shows that attract thousands of people: insiders, buyers, journalists, influencers, image consultants.
Sustainability, fashion and the future of the planet
Sustainability. In recent years, the Italian National Chamber of Fashion has placed sustainability as one of the basic factors of the whole ‘fashion system’. The goal is to rethink the future of the planet and fashion thanks to a path that allows to reach the highest standards of sustainability. Even in the “fashion company” the productive, environmental and social factors must safeguard the correct exploitation of resources and must well guide the orientation of technological development.
In questo processo, la Camera nazionale della moda italiana ha coinvolto associati e operatori che rappresentano la filiera italiana del fashion style. Sempre in quest’ottica, si intende dare sostegno ad aziende ed eccellenze dell’artigianato che investono nello sviluppo di nuove tecnologie applicate alla moda. Capacità imprenditoriale e innovazione insieme, dunque, per mantenere la leadership del lusso ma anche per salvaguardare la bellezza del creato.
In this process, the Italian National Chamber of Fashion has involved associates and operators representing the Italian fashion style supply chain. With this in mind, we intend to support companies and crafts excellences that invest in the development of new technologies applied to fashion. Business capacity and innovation together, therefore, to maintain the leadership of luxury but also to safeguard the beauty of creation.