Phase 2 marks the return to work for approx 4 million people all over the country. A return that immediately saw a significant increase in the national consumption of take-away foods.
Il take away has always come to meet the different appetites of Italians: those who don't have time for the stove in the early morning but can't live without cappuccino and croissant, those who vote for a salad during lunch break, who after work on chicken and potatoes to take home in foil and share as a family .
The data collected by the Coldiretti they report that about one in three Italians (37%) buys food take-away. Trend that in this special historical moment can translate into opportunities for all those specialized structures that are currently the most penalized by the lockdown: bars, taverns and restaurants (especially if located near railway stations, buses, offices). Their forced closure evidently marked a decline in purchases in sector agri-food.
According to Coldiretti, before the Coronavirus emergency, spending on lunches, dinners, aperitifs and breakfasts outside the home represented 35% of the total of our consumption food, for a value of 85 billion euros a year. A fact that the businesses now reopening will have to take into account. Despite the gradual easing of restrictions, converting much of your service to takeout will no doubt be a smart way to go. A proximity that is already widespread in large centers thanks to the online delivery apps.
According to an industry survey, due to the pandemic in Italy also 57% of farms suffered from a sharp decline in activity. An impact that changes from sector to sector. With a peak of 100% for the structures agritourism - that in our country there are about 24 thousand, and all still closed to comply with the provisions of the Government.
The opening of the agritourisms is however imminent and with the arrival of summer by their very nature (more isolated and decentralized than the hotel complexes) they might be able to more easily guarantee compliance with the contagion prevention measures. These are the rest of structures that promote the well-being outdoors, located in non-urban areas. Among the most penalized in the first phase of the pandemic, they could represent, for the tourism sector, the vanguard of the relaunch in the months to come.
We are talking about structures that have always been promoters of Made in Italy in the world due to their position and history. Natural mice, typical products. While waiting for the full confidence of foreign tourists to return, they too will be able to count on the appreciation of Italian ones for take away. And in the meantime, offer for take-away those zero-kilometer jewels that before today were served under branches immersed in the vineyards or in ancient stone taverns.
