Il Made in Italy: “It appeals to everyone” a little and is always trendy. It is not just about high fashion or precious handcrafted creations, but also (and above all) of food. food industry has always been a flagship of our country, both because of the diversification of the products, both because of theirs quality. For this reason, since time immemorial, attempts have been made abroad to copy our food products, with often disappointing results (the pizza with pineapple or the pasta with ketchup they are a separate story ... a very sad story, with horror shades at times). In this regard, the Coldiretti presented at the fair Tuttofood 2021 di Milano the list of 10 Italian products most imitated abroad. Dominating the ranking are the dairy products, but there is also room for the cold cuts and the inevitable wines.
Italian products most imitated abroad: the top ten presented at Tuttofood 2021
At the top of the list of tarot you will find a must of Italian cuisine: the mozzarella cheese. As recalled by Coldiretti, this is found in all the refrigerated counters in the world, even with the mangled name (for example "zottarella"In Germany). The second place is occupied by the Parmigiano Reggiano and from Grana Padano, called "parmesan cheese"In English-speaking countries or"Parmesao"In Brazil. Then follow the provolone and pecorino romano (which often has nothing of "pecorino" since it is produced with cow's milk). The fifth and sixth positions are occupied by cold cuts, respectively salami e mortadella. Both report false geographical indications, misprints in names (as the "salamis"Or the"mortadella") Or are produced with different meat, such as chicken.
The seventh place is occupied by ready sauces, mainly products Britain, Belgium, France e United States. Also in this case the producers misspell the names (Bolognese), create new recipes (the chunky sausage company Ragù) and insert geographic indications at random. The eighth and the ninth position are occupied by two of our excellent wines: the Prosecco and Chianti. The former almost always has a mangled name (such as Proshek of Dalmatia) and the second is widespread in the United States (there are those who also sell the kit to prepare it at home). The ranking closes on pesto, with its millions of variants, such as the "Thai Pesto", With coriander e cashew nuts.
As noted by Coldiretti, the market for imitations of Italian products is worth approx 100 billion euros, twice as much as theItalian export. We should protect our products from "counterfeit market”, Made up of products that often do not even have a name in Italian. A product Made in Italy: you understand immediately from the taste and quality. Be wary of imitations.
Cover photo: © Unsplash.
