For some years the world of eCommerce has dominated the world economy and Italian ingenuity could not hold back, in fact, even in Italy the digital market has taken off in recent years, exporting unique quality products and goods such as Made in Italy. Italy knows how to do.
If in 2008 online stores had already withstood the shock of the global financial crisis that hit the banks, in 2020 an important confirmation arrived and eCommerce proved to be an excellent vehicle for fueling commerce and not stopping economic transactions, in a time when the whole world has stalled due to the Covid pandemic
19 and many companies have closed their shutters for good.
In a period in which all citizens were forced to stay at home in quarantine to eradicate the virus, the web was attacked and since the first days of March, in Italy there have been strong increases in eCommerce sales, through the most followed by market places and more, which favored the sales of large-scale distribution and also of shops or medium-small businesses.
The reasons that favored sales and purchases mainly concern digital marketing strategies, from company profiles on social networks that showcase products, up to integrated paid ads. Buying online means having everything at your fingertips with one click, which is why during the period when many shops were closed, even buyers
more suspicious made their first online purchase. There are numerous online articles from authoritative magazines in the sector, which show the data and the increase in eCommerce in the first half of 2020. Once again, Italian ingenuity continues to weave its history even
in the digital economy; but what are the factors of the marketing strategies that favor the economy of the Peninsula?
Social media as a showcase for your company
One of the determining factors in digital marketing are certainly Social Media, such as Facebook, Instagram, Pinterest, Twitter and Tik Tok. YouTube is also a great digital marketing vehicle, as you can create videos and sponsor your company. Every business or freelancer can create a company profile and offer advice or professional services, companies can create showcases and offer discounts and promotions to users. Social Media are always able to be present in the user's shopping experience, the numerous offers and the very high variety of products and services available, are able to guarantee all buyers the opportunity to search for the best value for money with a few simple clicks, saving time and money. Social Media Marketing is increasingly proving to be a national and global springboard for Italian products and goods, whose ingenuity has always been a main feature throughout history.
Advantages and disadvantages of the digital marketplace for buyers
Il eCommerce market, despite being increasingly successful, it has positive but also negative factors for buyers. Among the advantages we certainly find the convenience, the possibility of choosing a product by immediately comparing the price between several brands, the speed of delivery in short distances and the possibility of buying at any
now, any day even in another country. Among the disadvantages, the impossibility of touching the product by hand is certainly relevant,
test it, moreover, you must rely only on the most authoritative and secure market places, in order not to run the risk of fraud, or to buy poor quality goods or services. Despite this, the digital economy is constantly developing and constitutes an essential vehicle for Italian ingenuity in the most trends
requested on the national and world market.
Italian ingenuity and the new possibilities of the digital market
In April the Sun 24 Hours published an article on the countless possibilities that eCommerce can offer to Italy, especially in the fashion sector which could be a springboard to chase away the economic crisis resulting from the pandemic. The favorable data reported show that 77% of sales during the quarantine period saw new users who made an online purchase for the first time. Total increase in eCommerce sales quarantine period was 250%, shoppers are getting used to
buy online and consider this solution more convenient and advantageous.
It is undeniable that now eCommerce constitutes a new frontier through which to express the ingenuity of Made in Italy, Il Sole 24 Ore identifies a trend in Italian fashion that would never go into crisis in any unfavorable situation, moreover, at full capacity and without impediments, there are really many Italian products that can be exported nationally and
international, such as food and typical products (wine, meats, pasta, cured meats, cheeses etc ...), crafts, cars, not to mention the tourism that every year attracts more and more visitors to every region of the Peninsula.
