The holiday. This is the name of the new advertising campaign of the Versace maison which has chosen Capo Vaticano as its exclusive location, on the Costa degli Dei. The new beachwear worn by extraordinary models is the protagonist of the spot shot on the beach of Grotticelle, a short distance from the splendid Tropea, international tourism destination.
The holiday
For the maison it was a return to origins, given that the Versace family is originally from Calabria. The slogan of the new advertising campaign is "Hot summer days, hot Versace nights". The leitmotif of beachwear 2022 sees the iconic actress and model as the protagonist Iris Law (daughter of actor Jude Law), photographed by Camille Summers-Valli.
In the shooting the Versace style, unmistakable for its lines and colors, joins the magic of the colors of the Costa degli Dei. To its harsh and uncontaminated contours, to its atmospheres made of engaging sounds and scents. All according to the canons dictated by the creations of Gianni Versace, founder of the fashion house, now run by his sister Donatella and his brother Santo.
Magnificent Calabria
In recent weeks, Calabria has been the center of attention of many artists. Recently Jovanotti shot his latest video clip “Alla salute” between Scylla and Gerace. There Calabria Film Commission Foundation it is financing numerous filmed works and not only made in Calabria.
In these days the filming of "Diabolik 3”Freely inspired by the editorial production of the Manetti Bros brothers, also from Calabria. The Calabrian land, apparently, has been rediscovered by many. For its naturalistic beauties, the suggestions that inspire its territory that unravels between the mountains and the sea. For its ancient archaeological and artistic treasures. Calabria to be revealed to the world.
(Photo official page Versace)
