When we think of Italy, one of the first things that comes to mind is undoubtedly its cuisine. Delicious simple and genuine dishes, prepared perhaps by the grandmother following centuries-old recipes, are perhaps the symbol par excellence of our country. But according to a recent study, Italians are also those who make greater use of Dai products vending machines. Not only that, we are also the main producers in Europe of the distributors themselves.
The vending machine market
Yes, one of the fastest growing sectors in our country is that relating to vending machines. Not only in consumption, but also in the manufacture and distribution of those machines. According to the data ofItalian Association of Vending Machines (Confida) it is a market worth 3,4 billion euros, which makes it one of the most productive sectors in Italy. The major mechanical industries are located between Bergamo and Vicenza, which has made that area a sort of Eldorado for job seekers. In fact, in recent years, the distributor market has generated more 30 thousand jobs. Impressive numbers if we think of the crisis that has afflicted the country for almost a decade. The sale of pods and capsules is obviously the most profitable, followed by that of disposable cups and stirrers. On the other hand, coffee is the obsession of many Italians.
The passion for the coffee break
But why do we like machines so much? Again according to Confida data, more than 800 thousand distributors in offices, hospitals, stations and schools. No one else in Europe even comes close to that figure, and the answer is simple and obvious. The coffee break for us Italians is in fact an almost obligatory social ritual in every working environment. We are the ones who spend the most time, in the workplace, holding the plastic cup and a few cents coffee. And this makes us more productive, at least according to what emerged from a survey by Openjobmetis 2015. For 83% of workers who took part in the survey, a 5-minute break would help increase productivity. Obviously, provided that the maximum time allowed is not exceeded. Don't we want to end up like Luca and Paolo in the Camera Cafè?
