Overlooking Lake Como, a renowned holiday resort praised by writers and poets, Bellagio It is among the villages most beautiful in Lombardy. And of the whole of Italy. However, the pandemic has severely damaged its economy: tourists no longer arrive, especially those foreigners. And here, its traders and its municipality, have thought of an alternative. Which? Finish… on eBay!
Bellagio restarts from eBay
The pearl of the Lario: so Bellagia is called. And, seeing it, it is not hard to believe it. Located on the ramification of Lake Como, overlooking the Alps and so beautiful that even Las Vegas has paid homage to it, this village of colorful houses is truly a discovery. Now that the pandemic keeps tourism at a distance, or at least limits it a lot, its merchants have had an idea: to land on eBay, joining the initiative launched by Confcommercio Como. "Bellagio brings the fame and prestige of the Lombardy region and of the brand to the world Lake of Como”Commented the director, Graziano Monetti. Then explaining the initiative of the Digital Village, to which some Italian villages have already joined. "It will be a valid support for a faster and more effective relaunch e will help keep tourists coming back in the shortest time possible, making the territory known to an even wider audience" has explained.
On eBay, aspiring tourists from all over the world will be able to get to know Bellagio a little closer. Thanks to the emotional videos, the stories of its inhabitants, and its typical products. Which can be purchased from anywhere, so as to bring a piece of the characteristic village into their homes. "There is a great desire to leave again. The road map of the reopening has rekindled hope, but the uncertainties are still numerous and, for the lake, the uncertainty of the foreign visitors. The return will probably be very gradual and we need to aim for attract Italians”Said Monetti. And, in fact, the unknown factor of foreign tourists on the Lake Como (and not only) it is a very heartfelt aspect.
The project of the Digital Villages
The Borghi Digitali project is an initiative of Confcommercio, to help i historic villages of Italy to look online. Participating companies participate in a 24-hour training, and then open their eBay channel. With a huge advantage: reaching an audience of 183 million buyers and potential sellers. This is a still embryonic project, which has seen the adhesion of Bellagio (precisely), of Borgo San Lorenzo (FI), Sansepolcro (AIR), Valnerina (PG).
The charm of Bellagio
Bellagio is home to one of the most beautiful hotels in the world, the Grand Hotel Villa Serbelloni. Ancient noble villa later transformed into a hotel, it is an incredible mix of neoclassical and imperial elements. The imposing architecture is second only to the high-sounding names that its rooms have hosted: Winston Churcill, Franklin Delano Roosevelt, John Fitzgerald Kennedy, Al Pacino. And then princes and princesses, kings of Spain, Albania, Egypt and Romania. Illustrious personalities walked in the gardens of his park. And, today, celebrities are walking around. The actors in search of privacy, the influencers in search of beauty. Because Bellagio is unique. Like all of Italy.
