The news is one of those with a bang, and never a term could be more appropriate. Italian sparkling wine bubbles and no more champagne will be the ones that will celebrate the Formula 1 drivers on the podium. Ferrari Trento has signed a three-year agreement, starting from the 2021 season, with the organizers of the World Championship. An agreement that includes not only toasts with a Jeroboam-sized bottle of Ferrari Trentodoc on the podium of all the Grand Prixs in the world. But the presence of the Italian sparkling wine par excellence also on all official occasions that revolve around the Grand Prix event. “We are very proud to announce this partnership,” he said Matteo Lunelli, President and CEO of Ferrari Trento. "Getting on the podium in Formula 1 is both a goal and a starting point for us".
A starting point that starts from afar, given that Trentino sparkling wine had already been the toast on the podium of the Monza Grand Prix in the XNUMXs. And that participation in major Ferrari sporting events is nothing new. The Italian label has already been the protagonist of the official toasts at the last Alpine Skiing World Championships in Cortina.
Limited edition Ferrari Maximum Blanc de Blancs for the America's Cup
From skiing to sailing, Ferrari Maximum Blanc de Blancs (in only 2021 numbered units) is the limited edition launched on the occasion of the partnership Red Moon Prada Pirelli for the 36th America's Cup. The finish line, explains Matteo Lunelli, “It demonstrates the authority and appreciation that the Ferrari cellars enjoy internationally, thanks to the talent and intense work of our entire team. We are preparing to live one extraordinary adventure that will allow us to bring a touch of conviviality and Italian art of living to the world of Formula 1. We have decided to undertake this ambitious project, despite the difficult historical moment, such as a sign of confidence in the future and because we strongly believe in the potential of our brand ".
The Trentino sparkling wine has ousted Moet Chandon who just a year ago took over from Carbon, another French champagne label. Under the banner of Italian excellence. " For over a century - he explains in a note Stefano Domenicali, President and CEO of Formula 1 - Ferrari Trento has been synonymous with Italian excellence and has created, with his passion, bubbles of great elegance, capable of enhancing every moment. We can't wait to start working together to improve our fan experience in both podium celebrations and hospitality. Celebrating success is inherent in the DNA of both and Ferrari Trento, which has always sealed the most iconic moments of sport, is the ideal partner for us ".
First toast with Italian bubbles at the Imola Grand Prix
The DNA of the Trentino winery tells us that already in 1906 Cantine Ferrari was winning the first gold medal at the Milan International Exposition. And that it is a global leader in its sector. “Position - they explain to the parent company - conquered in over a century of history and thanks to the continuous search for excellence. The same pioneering spirit in their field has led Formula 1 to today's success ”. The Formula 1 championship will start on March 18 Grand Prix Gulf Air of Bahrain. Where, however, it will not be possible to celebrate with Ferrari spumante due to the limitations imposed on alcohol by the Islamic tradition of this country.
The first toast with Italian bubbles is therefore set for the second race of the World Championship, the Imola Grand Prix scheduled for April 28th. And who knows if here, as in the other events of the busy Grand Prix calendar, it is a Ferrari to toast with a Ferrari.
