The new Dolce & Gabbana testimonial? Are the shepherds of Lunigiana. Or rather: it was there who posed Boschetti family, goat, sheep and lamb breeders who own a farm. And that, in their eyes, tell the love for animals and their land.
The Lunigiana shepherds pose for high fashion
“Family has always been the most important value for Dolce & Gabbana" wrote the Maison on Instagram. “D&G Family, a project born years ago, once again highlights the emotional ties. For this reason Dolce & Gabbana asked several photographers to capture love. In this photo we see the Boschetti family, portrayed by Mattia Crocetti in village of Tavernelle ". Thus, the shepherds of Lunigiana land in the fashion world. And they do it with all the authenticity of their work and their relationships. They are portrayed in that nature which is their home. While they are milking the cows, while they are preparing the cheese. Small gestures that seem to come from the past but which today - perhaps an "accomplice" to a pandemic that has put everything into question - have been rediscovered.
A medieval village in the Lunigiana hills, Tavernelle is a bucolic and poetic painting. It is here that the Boschetti family lives and works, among the pastures, the dairy and a stone house that looks like a fairy tale. “When they told us that our photos had been chosen by Dolce & Gabbana, we laughed. We live far from that reality, but we were very pleased that an activity like that of sheep-farming has had a bit of prominence, regardless of what our company is " told Claudia Frontini to Secolo XIX.
Who is the Boschetti family
In the history of the Boschetti family, Davide plays an important role. Matthias Crocetti he met him in person years ago, at the Italian Academy in Florence. Then he started working in an agricultural consortium but, when he contacted him during the lockdown for photographs, he accepted with pleasure. Right from the start, the Boschetti experienced everything as a game. Fun and nothing more, certainly not a form of advertising. Dad Giancarlo, then, with his flocks of sheep had already laid in the past for services on pastoralism. “However, it was nice to be able to tell with photos what is a family tradition that has been handed down from my ancestors to me. Pasture represents my own life. I would not know and would not like to imagine myself in any other way, because I am happy to have followed in the footsteps of my father and even before those of my grandfather " he told.
Thanks to the Dolce & Gabbana project, the spotlight has turned on the shepherds of Lunigiana. About their values, about their lives. On a rurality that fascinates and deserves attention. After all, the shepherd's profession is experiencing a new life. Already in 2016 there was talk of a real boom, with more and more young people leaving the city to live in nature. Away from the hustle and bustle. A trend that, with the lockdown, has turned into a need.
