The anti-Coronavirus vaccination campaign has begun, but the work to be done is still long. Especially in terms of sensitization. According to the polls conducted, only 57% of Italians intend to be vaccinated. An insufficient number, far from the 75-80% of the vaccinated which would instead guarantee herd immunity. Therefore, the government and the regions are thinking of resorting to famous testimonials to carry out a convincing operation.
The need to investigate doubt
“Arcuri summoned me to ask me to make gods small spots for an awareness campaign on the need to get vaccinated and I joined immediately, ”he explained Giuseppe Tornatore Sunday 17 January, interviewed a Sunday In.
A commercial has already been made, it is entitled "The room of hugs”And tells all the emotion to which Giuseppe Tornatore (Oscar for“ Nuovo Cinema Paradiso ”and signature of masterpieces such as“ The legend of the pianist on the ocean ”and“ Baaria ”) has accustomed us. What did the director focus on? On the need to understand and help who says they don't want to get vaccinated. Thus, in his commercial, a daughter hugs her elderly mother through a plastic sheet. "Doubts help, you have to love yourself" says the mother, when her daughter expresses her doubts about the vaccine.
Giuseppe Tornatore explains his commercials
“The idea was to avoid the didactic, informative and didactic dimension, focusing on the concept of convey a reflection through an emotional climate”Explained Giuseppe Tornatore. Arcuri asked him to design and create several commercials to raise awareness among Italians on the need to get vaccinated. The director has thus chosen to shoot a trilogy, with the first spot ready, the second being edited and the third coming soon. Then, perhaps, there will also be a fourth. The column will be curated by Nicola Piovani, an Oscar for the music of "Life is Beautiful" behind him and five weeks of hospitalization precisely because of the Coronavirus.
Not only Giuseppe Tornatore: the famous testimonials
“I don't know if I'm a good testimonial, but if it were useful I would definitely do it”: these are the words of the photographer Oliviero Toscani, interviewed by Adnkronos. Because, if today the famous testimonials have been essentially the doctors and virologists that we often see on TV, many VIPs could soon get vaccinated live. Lino Banfi he proposed to do it on TV with his wife and grandchildren, to involve all generations. “I would also wait a few months, until it was available for the little ones, just to do it all together. It would be an important message for every age group, ”he said. Then Pippo Baudo, VAT Zanicchi (who for the Coronavirus ended up in sub-intensive care and lost a brother), Mara Venier. Moreover, already in the past it was customary to resort to VIP testimonials. Just think of when, in 1956, Elvis Presley got vaccinated on live TV against polio. That time, the disease in ten years went from 58 thousand cases to 910. And, the credit, it was just the King of Rock. At least in part.
