How important is online reputation nowadays?
When we talk about online reputation we refer to the way people perceive our brand. Being able to count on a authoritative brand greatly affects the success of our business. By comparing our brand with that of a more solid and reliable business, people will lean towards the latter.
How can we concretely improve our online reputation? Let's find out together.
Taking care of SEO
The idea that people have of our business is partly related to theGoogle's idea of our site. If search engines are having a hard time finding our site why isn't it SEO optimized, this will not be very visible, and consequently people will also have little opportunity to get in touch with us.
It could be useful in this regard contact an SEO agency able to correct errors that affect site performance and create optimized content.
Authority
There are several strategies to improve the authority of a website. One of these is work on link building. Thanks to link building campaigns on authoritative sites you can get links from pages that Google tends to consider trustworthy. For the search engine, these links are of immense value, because they are real reliable tips to visit our site.
In principle, in fact, it is better to get fewer links from authoritative sites than many links from sites with little or no visibility.
Influencers
An influencer can give a decisive push to make our brand known to a selected audience and potentially interested in our sector of expertise. We must not think that it is necessary to contact influencers with millions of followers. Even a mini-influencer can be right for us, since this is what they usually tend to have gods highly targeted followers and faithful.
Positive reviews
As soon as we get the chance, let's sign up for a public review program, offering people the opportunity to express their opinion on our service / product.
We insert on our site the badge that indicates the degree of satisfaction of our customers.
Company blog
Some underestimate the importance of having a corporate blog, evaluating it as an avoidable cost. In reality it is an investment nowadays necessary to improve one's reputation and visibility.
Thanks to a corporate blog, valuable content can be published for the users they are looking for guides and insights in our industry. When we publish content done right, we are able to intercept the searches of these users and land them on our blog. At this point, thanks to the inbound links and a good one content marketing strategy, it will be possible to direct readers to sales pages, encouraging them to become our customers.
Furthermore, a company blog allows us to strengthen the bond of trust that already exists with our customers.
Improving your online reputation is a gradual process made up of several steps. Attention to detail, attention to market needs and perseverance will be the basis of our success.
