In these long weeks of lockdown, we had time and silence to reflect. Some were "killed" by boredom, but for others it was a moment of recollection, introspective navigations and creativity. She has always been a volcano of ideas and sympathies could not be outdone. And so, as the days went by lazy, Alessia Marcozzi worked on a new project which is now ready on the launch pad. It is about LIGHT Beauty which debuts today, May 14, with an online pre-launch. There are already over 30 thousand registered members waiting.
Alessia Marcuzzi, a volcano of ideas
He is one of the best known faces of Italian TV. From Big Brother atIsland of the Famous, Via Reservoir Dogs, Alessia arrives in our homes with her contagious laugh, her sympathy and her unmistakable style.
Very long legs, super miniskirts, very blonde and above all hot. But Marcuzzi is much more. It is also a 'businesswoman and successful. During this period in which Italy has stopped, she has thought of something for women. Thus was born LIGHT, one skincare line which has already conquered social networks. On Instagram Marcuzzi has recently launched a campaign no make up, inviting her followers to send her photos of smiling, make-up-free close-ups, illuminated only by a ray of sunshine. The hashtags to use say it all: #we are light #i am light.
LIGHT on the faces of the Italian women
Marcuzzi started with one of her own photos without makeup and filters accompanied by a post: “Take a close-up photo without make-up, with natural light and send it on direct to the instagram profile @lucebyalessiamarcuzzi. I'd like to fill the LUCE feed (which will be out in a few days) with your photos, and who knows… maybe do my own web campaign with you as the protagonists! My desire is to enhance the uniqueness of each of us. Because we are all LIGHT. #iosonoluce".
And there have been so many photos. These are the faces of Italian women who, without a trace of makeup, show themselves in all their beauty. Some very young, others a few years older. Behind every face, in those smiling, sunlit eyes, their life.
Natural and unfiltered beauty
Many will have done a selfie between diapers. Some in a coffee break while they were busy with smart working, being mothers or preparing a lunch. Others with the LIGHT of love in their eyes. In those photos there is a world, that of women in this one long period of "stop" for Italy they are the ones who have worked so hard at home. They dedicated themselves to their children committed to the digital school, to invent games for them. To keep morale up in this difficult moment for our country. In those photos, all the strength shines through.
And give up on make-up
The LIGHT line is made entirely in Italy and follows the principles of the movement clean beauty: safe products, dermatologically tested and made with ingredients natural and organic.
“Our ideal of beauty - informs the Marcuzzi team - is without filters and without veils. A hymn to the acceptance of one's uniqueness, because each of us is our own light ". "The skin - it continues - is a special organ and must be treated with the right care: we have studied products compatible with its needs, aimed at respecting its needs and highlighting its natural beauty". The products would have the advantage of enhancing our natural beauty. This will make it easier for you to give up on make-up.
Made in Italy by Alessia
Alessia Marcuzzi is not only the sparkling TV presenter we all know. She is the mother of two splendid children, Thomas (19 years old), born from the relationship with the football player Simone Inzaghi, and Mia (9 years old) had with Francesco Facchinetti. But it is also a talented entrepreneur.
In 2012 in the wake of the success of the first blogs, he created The Pinella, little by little he has built a nice crew that works around his personal magazine of look, travel, kids and much more. Soon after came the bag project Marks & Angels to give space to the craftsmanship that distinguishes Italy. “All my bags - Marcuzzi writes on the website - are handmade”. The entire production cycle takes place entirely in Italy. And now LUCE Beauty arrives which, with its almost 25 thousand followers on Instagram, already has all the credentials to be the new successful line.
