In these long weeks of lockdown, we have had time and silence to reflect. Some were “killed” by boredom, but for others it was a moment of recollection, introspective navigation and creativity. She has always been a volcano of ideas and sympathies could not be less. And so, while the days were lazy, Alessia Marcuzzi has worked on a new project that is now ready on the launch pad. This is LUCE Beauty which debuts today, May 14th, with an online pre-launch. Over 30 thousand members are already waiting.
Alessia Marcuzzi, a volcano of ideas
It is one of the best known faces of Italian TV. From Big Brother to the Isola dei famosi, passing through Le Iene, Alessia arrives in our homes with her contagious laughter, her sympathy and her unmistakable style.
Very long legs, super miniskirts, very blonde and above all cool. But Marcuzzi is much more. She is also an entrepreneur and successful. During this time when Italy stopped, she thought about something for women. Thus LUCE was born, a skincare line that has already conquered social networks. For some time now, Marcuzzi has launched a no-make-up campaign on Instagram, inviting her followers to send her photos of close-up smiling and with no make-up, illuminated only by a ray of sunshine. The hashtags to use say it all: #noisiamoluce #iosonoluce.
LUCE on the faces of Italian women
Marcuzzi started with her photo without makeup and filters accompanied by a post: “Take a close-up photo without make-up, with natural light and send it on direct to the instagram profile @lucebyalessiamarcuzzi. I’d like to fill the LUCE feed (which will be out in a few days) with your photos, and who knows … maybe do my web campaign with you as protagonists! My desire is to enhance the uniqueness of each of us. Because we are all LUCE #iosonoluce “.
And many photos have arrived. They are the faces of Italian women who, without a trick of makeup, show themselves in all their beauty. Some very young others with a few years more. Behind every face, in those smiling and sunlit eyes, their life.
Natural beauty and without filters
Many have taken a selfie between one diaper and another. Some in a coffee break while engaged in smart working, making mothers or preparing a lunch. Others with the LUCE of love in their eyes. In those photos there is a world, that of women who in thislong period of “detention” for Italy are those who have worked so hard at home. They dedicated themselves to their children engaged in digital school, to invent games for them. To keep morale up in this difficult moment for our country. In those photos the full force exudes.
An you give up make-up
LUCE line is entirely made in Italy and follows the principles of the clean beauty movement: safe products, dermatologically tested and made with natural and organic ingredients.
“Our ideal of beauty – informs the Marcuzzi team – is without filters and without veils. A hymn to the acceptance of one’s uniqueness, because each of us is our own light “. “The skin – it is still read – is a special organ and must be treated with the right care: we have studied products compatible with its needs, aimed at respecting its needs and highlighting its natural beauty”. The products would have the advantage of enhancing our natural beauty. So it will be easier to give up make-up.
Made in Italy by Alessia
Alessia Marcuzzi is not only the bubbly TV presenter that we all know. She is the mother of two splendid children, Tommaso (19 years), born from the relationship with the footballer Simone Inzaghi, and Mia (9 years) had with Francesco Facchinetti. But she is also a talented entrepreneur.
In 2012, in the wake of the success of the first blogs, he created La Pinella, slowly he created a beautiful crew that works around his personal magazine of looks, travel, kids and much more. The Marks & Angels bags project immediately came to give space to the craftsmanship that distinguishes Italy. “All my bags – writes Marcuzzi on the website – are handmade”. The entire production cycle takes place entirely in Italy. And now LUCE Beauty arrives which, with its almost 25 thousand followers on Instagram, already has all the credentials to be the new successful line.