The toys to put under the tree, what do the little ones like most this year? Who wants to be on the safe side should know that Jasmine, the female protagonist of the Disney Aladdin film trilogy, is with her reproduction, the doll Disney Princess Royal Shimmer, in first place of the bestsellers of the main e-commerce sites. In second place still Elsa, one of the sisters protagonists of the animated films Frozen and so the doll Frozen Elsa from Disney Hasbro. Among the superheroes, the favorite is Spiderman, so much so that the doll Hasbro Spider-Man – Ghost-Spider is among the best sellers of online Christmas shopping. Of course, there are also board games for children.
Toys, the most popular of this year
For older children, Christmas shopping focuses on classic board games; at the top of the best sellers in the 'Christmas' section of Amazon, for example, there is the renowned war strategy game RisksGames Publisher. They follow Monopoly and Scrabble, in the different variants. The phenomenon of board games, revived by the years of the pandemic spent above all at home, shows no sign of abating and for the holidays the large retailers and chains of cheap gift shops show off vast offers.
Retro gifts
Even young adults, children or grandchildren in their twenties, love lifetsyle gifts but with a strong retro taste. “Nostalgia is a big strand that inspires the surviving child in us”. Thus the Spielwarenmesse analysts who highlight: “The old T-shirt with Mickey, Snoopy, My Little Pony or Heman, the Benjamin Blümchen soft toy that still sits in the bedroom or the Harry Potter wand that has a special place on the shelf, for example. They are all figures that today's adults loved as children and still appreciate a lot today. Many parents have also passed on this charm to their children or grandchildren. The trend has become transversal with the reproduction of retro games and brands that can trigger a real passion in young and old, new films and figures that also make fans' dreams come true".
Everyone talks about it, few understand its practical implications for everyday life. “The metaverse is one of the main trends for the global toy sector – explain the analysts of the Nuremberg toy fair – The metaverse is so much more than a goofy headset and goggles. It is a place where we can play, live, create, explore and socialize. Put simply, Metaverse means connecting our lives with a variety of different technologies which includes terms like blockchain, VR/AR technology, associated hardware, NFTs, virtual worlds, robotics, and artificial intelligence. The toy industry has recognized this trend and is using these technologies to bring products to life in the ever more fascinating digital world.”
Galaxy exploration toys
With the accomplices of space missions and tourist travel in orbit, interest in space and galaxies has exploded. Without forgetting that “space, the final frontier….” is the incipit of the Star Trek adventures that the people of fans never forget. Exploring new worlds is the desire that we adults have passed on to our children. “Curious, they ask why. They want to understand and understand in the truest sense of the word. Other cultures, foreign countries and languages, unknown galaxies and the wonders of nature.
Their pioneering spirit knows no boundaries,” explain the experts at the Nuremberg toy fair. “After a few years of decline, the desire to discover and explore the world again, both on the road and at home, has exploded. This is where the growing trend of “Discover!” games starts, designed to bring children closer to the unknown and encourage them to explore it”. Globes, solar systems, stargazing, space travel are the main themes for toys, board games and explorer-friendly items.
