In this delicate period marked by the health emergency, Italian companies are adapting to the new needs of the market by reconverting their usual production. This was done by the historic Milanese company (moved to Canelli, Asti since 1994), mother ofAmaro Ramazzotti. It is in fact from the beginning of the emergency that the iconic distillery has chosen to produce its own special sanitizing for hands.
The one produced in the historic factory is a mixture based on alcohol and hydrogen peroxide intended specifically and free of charge to Italian Red Cross, Fire Brigade and Civil Protection. Its peculiarity is the unmistakable citrus aroma. In fact, the bottles of disinfectant - which refer to the lines and to the labeling of the well-known amaro and each filled manually - contain a distillate of orange peel. The same one that gives that recognizable flavor that has marked the Milan to drink years' 80.
"We asked ourselves how to help out and here is our answer. We bottled some hand sanitizer in our Canelli distillery": Is the simple declaration of the company. The Canelli distillery thus embraces the choice of the other affiliates of the Pernod group (Absolut Vodka in Sweden, Rabbit Hole, Smooth Ambler and TX Whiskey in the United States): that of reacting to the emergency by taking on the crisis head-on, converting, differentiating, helping. The primary objective of reconversion in Italy remains in fact thehelp, a support concrete to those who still work on the front line to help those in difficulty.
Tomas Volpin, director of the brand, explains that it was not at all easy to reorganize the work within the Piedmontese factory but the motivation gave the necessary boost. Crucial was the harmony, the collaboration of all employees, from the employees in the factory to the purchasing office in Milan: professional, competent and wholeheartedly against the Covid-19. Everyone in the group realized how important it was to produce a much needed commodity whose availability will risk being scarce.
The Ramazzotti brand - the company reiterates - has always distinguished itself, and will continue to do so even after the emergency, as creator of Conviviality. Outside its walls, but also inside them. And now more than just conviviality in Italy means health. Cheers, then.
Featured photo by Engin Akyurt from Unsplash
